Jen Cohen
Jennifer Cohen is a Best-Selling Author, Brand Strategist, International Speaker, Educator, TED Speaker and Host of the Habits & Hustle Podcast.
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“What does mental toughness mean to you? Is it meditating every day? Is it working out 10 minutes every day?”
“Mentally resilient people, mentally strong people with grit, that is a better barometer of success in business, in health, & in personal life than having talent or being intelligent.”
“Most people don’t even make 1 attempt at what they want the most, let alone 2 or 3.”
“Pick that 1 thing you want most & I want you to go after that 10 times.”
“By doing something over & over & over again, it becomes less daunting, less scary to where when you fail another time, who cares? You’re used to it.”
“We’re not all born mentally strong but we all are born with the ability to get better by practice, will, & truthfully hard work. & That’s what it takes.”
Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.
She is the CEO of Suprema Fitness, a full service agency backed by venture fund MDO Holdings, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lochte called Loch’d In Training.
In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.
In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.
Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List. And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library.
With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction supporting breast cancer research and treatment. Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.
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